.:google reader: feed me:.

google reader

google reader site

from the site:

With Google Reader, keeping up with your favorite websites is as easy as checking your e-mail.

in a nutshell:

i used to have bookmarks upon bookmarks upon bookmarks upon bookmarks in my browser’s bookmark folder. i spend time meticulously combing through them for news and information from my sites…and it would take a considerable amount of time. it was worth it because if you’re not doing that kind of thing and you work in the interactive/marketing/technology business, you are worthless. then along comes RSS…this amazing, fantastic technology that makes it possible for you to subscribe to sites that provide you with RSS feeds directly to content that you want to see. you can read a quick slug to see if the information is relevant for you or not and you can then move along quickly to the next if it’s not. however, RSS hasn’t really been picking up much with the ‘regular ol’ user’ market until the past couple of years. part of the reason is that:

1. the general web-browsing populace (read ‘not tech geeks’ or web people) have really known what it is or what it does and why they should use it

2. nobody has really known what kind of software (feed aggregators) is the best to use. some you have to pay for. some is free. some is web based. it sucks and it’s confusing for the normal user.

in the usual google fashion, they put out this really great feed aggregator called ‘google reader’…and if you don’t have it, you should go out and sign up for an account immediatley. it came out in 2005 or so, but it really wasn’t all that cool…until now. the interface is clean, it’s easy to populate, and even if you’re using a similar type of application, changes are you can export your content out of that application and into this one. for example, i’ve been using bloglines , and it took me all of about 2 minutes to get google reader setup.

one google to rule them all…one google to bind them……….


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